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Our goal is to help families find the means to pay for senior care by providing objective information and interactive tools on our ad-free, easy-to-use and comprehensive website.  Read More

Our Mission

The PayingforSeniorCare.com website and the Eldercare Financial Resource Locator Tool are owned and maintained by leading senior care referral company Caring, LLC. Our mission is to help individuals plan and implement senior care. The website is designed to help families and caregivers locate information about senior care resources for their loved ones, and to find the public and private programs available to assist in covering the cost of such care.

Our Background

The American Elder Care Research Organization was established in 2007 as a result of the founders’ personal experience navigating the maze of program eligibility requirements, and eventually assembling the myriad pieces of the puzzle to create a suitable financial plan for a loved one. Carol Guerrero, an attorney specializing in estate planning and other legal issues of seniors, and Alex Guerrero, a website developer, drew from the expertise of other immediate family members (in medicine, law and research) combining their experience and skills to create the PayingforSeniorCare.com website.

Since the website was launched in 2008 it has helped thousands of families to find the care required for their loved ones to age with comfort and dignity, and to assist their families in finding the financial resources to make it possible. In 2018, Caring, LLC acquired PayingforSeniorCare.com.

Our Operations

During its first three years, our organization was funded entirely by donation. By 2011, however, we began to receive small referral fees from eldercare service providers if a visitor to our website engaged with their services. These referral fees sustain operations and support our mission.

Our Future

PayingforSeniorCare.com today is a discovery tool. Through browsing and search, users are able to discover what programs and options are relevant to them. We are working towards a future in which we will be able to help families select the best options for their specific financial situation and resolve conflicting eligibility requirements through the use of interactive tools available on our website.

Our Contact Information - Please be aware that although our organization is based in California, we provide information nationally.

Caring, LLC
2600 S El Camino Real, Suite 300
San Mateo, CA 94403
Telephone: 650-312-7100
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