Table of Contents

Medicare Plans by State

STATE -Select-
  • Alabama
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming
Page Reviewed / Updated – December 23, 2023

Many older Americans are eligible for health insurance through Medicare, a federal government program. It offers hospital coverage (Part A) and medical coverage (Part B). Seniors can qualify for free Part A if they or their spouse paid enough payroll taxes; otherwise, they can purchase it. Part B coverage requires a payment. Medicare also provides the option of a Part D prescription drug plan. Additionally, Medicare Advantage, (Part C) bundles health care coverage, including Parts A and B services (except hospice care), for a monthly fee. 

Medicare Advantage Plans generally include some prescription drug coverage, largely eliminating the need for seniors to take out separate Part D cover. Many providers offer extra services beyond those provided by regular Medicare. These may include vision, hearing and dental care, wellness and nutrition programs and transportation to nonemergency medical appointments. While Medicare enrollees generally have a wide choice of service providers, Medicare Advantage insurers often limit recipients to using approved network- or location-specific providers.

Medicare is a pay-per-use program, with no limits on personal annual health care spending. In contrast, Medicare Advantage policies usually cap yearly expenses, which may help seniors budget more effectively for medical care. This can also lower overall health care expenditure for enrollees. Insurance companies can set their own rates for co-pays, co-insurance and deductibles, as well as deciding their own eligibility criteria.

In 2022, 48% of all Medicare-eligible individuals in Wisconsin enrolled for private plans through Medicare Advantage. The percentage growth of eligible candidates enrolled in Medicare Advantage increased by 7% in 2023, resulting in 52% of qualifying Wisconsinites taking out a Part C policy. Nationwide, preference for Medicare Advantage is a little lower than in Wisconsin, with 51% of all those eligible for Medicare signing up for Medicare Advantage.

Wisconsin seniors and Medicare beneficiaries can use this guide to understand and choose Medicare Advantage Plans that suit their needs. It highlights top state plans, coverage, eligibility and enrollment.

The Top 10 Medicare Advantage Plans in Wisconsin

Many insurance companies provide Part C policies for Wisconsin’s seniors. Individual insurers may also offer a choice of plans that vary in price and coverage. The below table details Wisconsin’s 10 most popular Medicare Advantage providers, listed in order of the most enrollees. Note: Enrollment figures combine all enrollees across each provider’s diverse plans. Prices are also given as a range because of differing policies. All information is correct as of July 2023. Seniors can get more insights and data from



Medicare Star Rating

Monthly Cost Range

Plan Types

Aetna Medicare



$0 – $296





$0 – $230





$0 – $118


Quartz Medicare Advantage



$0 – $162


Anthem Blue Cross and Blue Shield



$0 – $0


Highmark Inc.



$0 – $27


Dean Advantage, Prevea360 Medicare Advantage



$0 – $251





$0 – $26


Molina Healthcare of Wisconsin and Massachusetts



$0 – $0





$0 – $93


How Medicare Advantage Plans Work in Wisconsin

As you choose your Medicare Advantage Plan, you need to know how the program operates in Wisconsin. Most insurance providers have more than one plan type. They may have a preferred provider organization (PPO) as well as a health maintenance organization (HMO), and seniors need to carefully read the plans to determine which fits their needs best. Below are descriptions of the four common Medicare Advantage Plan types.

Medicare Advantage Plan Types Graphic

What Medicare Advantage Plans Cover in Wisconsin

Medicare Advantage Plans in Wisconsin have to cover the same services available under Original Medicare, except for hospice care. Seniors can use these plans for their day-to-day doctor’s visits, preventative exams, imaging services, hospital stays and lab testing. Many plans offer additional coverage on top of these basics to help seniors make the most out of their coverage, including coverage such as vision and medical appointment transportation.

Coverage Available With Medicare Parts A & B?

Coverage Available With Medicare Advantage?

Preventive Screenings



Hospital Care



Durable Medical Equipment



Prescription Drugs



Vision Care



Dental Care



Hearing Aids



*Select plans offer this coverage

** Most plans offer this coverage

Eligibility for Medicare Advantage in Wisconsin

The first step in applying for Medicare Advantage Plans is enrolling in Original Medicare Part A and Part B. Seniors must be approved for this plan before applying for a Wisconsin Medicare Advantage Plan. You also must live in the service area for that plan and meet the insurance company’s eligibility requirements. All applicants have to be either qualified legal immigrants or U.S. citizens. Medicare plans are available to those age 65 and older or adults with certain disabilities. Seniors must enroll during the enrollment period, so learning the options for enrollment is important. The enrollment period is also when they can change plans if something else fits their needs and budget better. Below are all of the additional eligibility requirements for these plans.

  • Initial Coverage Election Period: This is the initial 7-month period, coinciding with one’s 65th birthday, during which everyone is eligible to enroll in a Medicare Advantage plan.
  • Annual Election Period (AEP): Also referred to as the Open Enrollment Period, this the time of year when anyone over 65 can enroll in Medicare Advantage for the first time or change to a new plan.
  • Medicare Advantage Open Enrollment Period: During this period, those who are already enrolled in Medicare Advantage can switch to a different plan or switch back to Original Medicare.

Start Date

End Date

Initial Coverage Election

3 Months Before One’s
65th Birth Month

3 Months After One’s
65th Birth Month

Annual Election Period

October 15th

December 7th

Medicare Advantage Open
Enrollment Period

January 1st

March 31st

Additionally, Medicare Advantage plan participants can change their plan outside of these enrollment periods under certain qualifying circumstances, such as moving to a new state.

How to Find & Choose a Medicare Advantage Plan in Wisconsin

Navigating the many intricacies of Medicare Advantage plan types, insurers, and the specific plan options available by region can be a difficult and time-consuming task. Below are several resources we’ve created to help you through the process.

First is a downloadable PDF that you can use as a guide to help you compare plans as you research. Finally, we have listed a number of organizations that you can contact with experts that will help you determine whether Medicare Advantage is right for you and what plans you should consider.

Choose a Medicare Advantage Plan

State-Wide Medicare Advantage Resources

State Health Insurance Assistance Program (SHIP)

The Wisconsin State Health Insurance Assistance Program provides free, unbiased information and enrollment assistance to Medicare beneficiaries, their family members and seniors who are nearing retirement. The SHIP program is federally funded and administered through the Wisconsin Department of Health Services, and SHIP workshops, outreach services and a statewide network of vetted SHIP volunteers primarily delivers one-on-one counseling. Most SHIP volunteers work out of regional aging and disability resource centers (ADRCs), and face-to-face Medicare counseling is usually conducted at these centers. 

Contact Info

To book an appointment with a SHIP counselor or learn more about SHIP workshops and outreach programs, seniors can call their local Area Agency on Aging. A list of the three Area Agencies on Aging is available on the Wisconsin Department of Health website. 

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Wisconsin Senior Medicare Patrol

The Wisconsin Senior Medicare Patrol (SMP) is a statewide organization that works to prevent, detect and respond to Medicare fraud, billing errors and issues with service delivery. The Department of Health and Human Services funds the program through grants, and a network of volunteers delivers most SMP services. SMP volunteers staff information booths at outreach events, deliver group presentations at service clubs and senior centers and distribute educational materials. The SMP also processes complaints and reports from Medicare Advantage beneficiaries and forwards information to the appropriate authorities if Medicare fraud is suspected. 

Contact Info

To learn more about the SMP or to file a complaint, call 1-888-818-2611

Wisconsin Chronic Disease Program

The Wisconsin Chronic Disease Program (WCDP) is a state-funded program that helps Wisconsin residents pay for specific disease-related medical services and essential supplies. WCDP covers costs only once all other benefits and coverage options have been exhausted. WCDP members with annual incomes equal to or greater than 300% of the Federal Poverty Level are required to pay a percentage of their out-of-pocket costs before WCDP benefits become available.  There are three parts to the WCDP — the Chronic Renal Disease Program, Adult Cystic Fibrosis Program and Hemophilia Home Care Program. These programs cover specific treatments, tests, medications and home supplies. 

Contact Info

For more information, call the Wisconsin Chronic Disease Program office at 800-362-3002.

Office of the Commission of Insurance

The Wisconsin Office of the Commissioner of Insurance (OCI) regulates health insurance in the state. Medicare Advantage plan members who have a specific complaint about their insurance provider should first try to resolve the issue with the insurance company. If that doesn’t lead to a satisfactory outcome, MA members can file a complaint with the OCI through its website or by calling the Wisconsin Insurance Complaint Hotline. 

Contact Info

To file a complaint about a Medicare Advantage plan or insurance company, seniors can call the Office of the Commissioner of Insurance at 608-266-0103 in Madison or statewide at 1-800-236-8517. Seniors can also file a complaint through the OCI website. 

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Local Medicare Advantage Resources


SeniorLAW is a free legal assistance program open to Milwaukee County seniors aged 60 and older, with a focus on marginalized and low-income elders. Volunteer benefit specialists provide legal information related to civil matters, including Medicare, elder abuse, long-term care and consumer issues. If a complainant requires legal representation, attorneys are available to deal with eligible court cases. SeniorLAW services are provided at no cost; however, seniors who can make a donation to cover some of the costs are encouraged to do so. 

Contact Info

To contact SeniorLAW, call 855-947-2529.

Aging and Disability Resource Center of Brown County

The Aging and Disability Resource Center of Brown County provides information, referrals and resources to help seniors remain independent and active in the community. The center operates a number of senior nutrition sites throughout the county and is the local SHIP counseling office for the region for seniors who need assistance with Medicare Advantage. Seniors aged 60 and older in Brown County who require durable medical equipment, such as walkers, wheelchairs, canes or crutches, can try out various mobility devices for free through the Assistive Equipment Loan Closet. 

Contact Info

To learn more about Medicare counseling, medical equipment loans and other services offered by the ADRC, call 920-448-4300.